Joy Tree is a vegan, vegetarian and gluten-free friendly restaurant in El Paso, specializing in serving a nutritious and healthy menu. Committed to offering only food that has a positive impact on a person’s well being, Joy Tree believes that a balanced diet is the key to a healthy lifestyle and a lifetime of happiness. With this in mind, we have developed a series of recipes that not only use a wide array of fresh vegetables and lean proteins but also are rich and tantalizing at the same time. In addition, we make sure that our patrons fully understand the effect that each meal they ingest has on their bodies. Our strategy hinges on combining unique and healthy menu choices, as well as a knowledgeable staff capable of offering tips for a healthier lifestyle along with outstanding customer service. Browse our delicious and nutritious menu online or take a peek at our gallery to see some of our amazing dishes.


Joy Tree’s mission is to create a customer experience that satisfies the discriminating tastes and expectations of its core customers; local residents seeking for a healthy menu with plenty of nutritious options. In order to achieve this goal, we will constantly improve our response to customers’ culinary needs.

Specifically, Joy Tree focuses on the following aspects:

  • Offering a healthy menu made with fresh ingredients delivered on a daily basis and a welcoming environment.
  • Joy Tree’s staff will ensure patrons understand the premise that they are what they eat and will provide candid tips on how to achieve a healthier lifestyle.
  • Striving to become the first destination of choice for those looking for healthy food options in El Paso, Texas.
  • Joy Tree will contribute to community schools and offer fundraising opportunities to organizations that need it most.


Joy Tree has the following objectives:

  • Serving only a high-quality menu made with fresh, high-quality ingredients
  • Utilizing the latest technology to provide the customer with a faster, more efficient experience
  • Offering special pricing and promotions to frequent customers
  • Promoting environmental responsibility by recycling, reducing waste and using water and energy efficiently.

Company Owners

Joy Tree LLC was formed on January 16, 2016 by sisters Mayra Alba, Yajaira Alba and Liliana Alba, who have been always concerned about a healthy lifestyle. They grew up in an environment of love and support as best friends, since they are very close in age. With the Joy of doing something together, they decided to set up a business that will reflect their main concerns in life: a healthy body, a healthy mind, and a happy heart, that is open and able to care and support others. Under this premises, the idea of Joy Tree came alive. A place to nourish the body with healthy food, the mind with tips on how to improve the lifestyle, in a caring and nice environment.